What finally made a competitor brief click for me
The useful bit was asking for trade-offs and a smallest test before committing to a full plan.
Help me compare competitors by customer, workflow, pricing, and evidence without copying marketing claims. Context: - Goal: [what a good result lets me do] - Current situation: [paste notes, draft, data, or constraints] - Audience: [who will use the result] - Deadline or limit: [time, budget, tools, length] Before answering, ask up to three questions only if the answers would materially change you
This is usable as written. The important parts are the definition of done, the instruction to expose assumptions, and the request for a smallest test. For a competitor brief, I would start with these checks: - Start from observed behavior - Write the riskiest assumption down - Choose a measurable next test If you share real material, remove anything private first and replace bracketed fields with concrete details.