Give me a short checklist for a competitor brief. I want something I can run before I call the work done.
A blunt review of my approach to a competitor brief
The useful bit was asking for trade-offs and a smallest test before committing to a full plan.
Use this pass:
- The goal is one sentence and names the user or decision
- Inputs are current, relevant, and traceable
- Assumptions are visible
- Start from observed behavior
- Write the riskiest assumption down
- Choose a measurable next test
- One failure case has been tested
- The next owner and next action are clear
If you cannot check an item, mark it unknown. Do not quietly treat unknown as done.
Saving this. The unknown-versus-done line catches most of my shortcuts.
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