I am stuck on cohort retention. I need to calculate and explain retention cohorts without mixing calendar and lifecycle time, but my current attempt is getting vague and too big. What would you check first?
The checklist I use for cohort retention
Sharing the wording because it gave me something I could check instead of a confident wall of text.
First, shrink the decision. Do not solve the whole subject at once.
- Fix the grain before calculating.
- Keep assumptions next to the metric.
- Show uncertainty in the output.
Write down the result you need by the end of this session. Then choose one input you trust and make a first pass that can be checked. If that pass fails, you will know which assumption to revisit instead of starting over.
The smaller decision was the missing piece. I was asking for the whole system at once.
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