I am stuck on a pricing page review. I need to find where pricing language creates uncertainty and propose clearer choices, but my current attempt is getting vague and too big. What would you check first?
The checklist I use for a pricing page review
This started as a messy question about a pricing page review. The follow-up made the answer practical.
First, shrink the decision. Do not solve the whole subject at once.
- Start from observed behavior.
- Write the riskiest assumption down.
- Choose a measurable next test.
Write down the result you need by the end of this session. Then choose one input you trust and make a first pass that can be checked. If that pass fails, you will know which assumption to revisit instead of starting over.
The smaller decision was the missing piece. I was asking for the whole system at once.
4 comments
Sign in to join the conversation.